Incident Playbook
Harassment & Doxxing
Summary
A staff member, or the organisation, is the target of coordinated online abuse, threats or the publication of private information.
- Category
- People and safety
- Typical severity
- High to critical
- Response led by
- Incident lead, with wellbeing and communications leads
First 15 minutes
- Put physical safety first. Make a safety plan, and consider a safe place to stay if an address is exposed.
- Document everything: screenshots with links, dates, times and account names.
- Report posts and accounts to the platforms.
1. Overview
Online harassment is coordinated abuse, threats or intimidation aimed at a person or organisation. Doxxing is publishing someone's private information, such as a home address, phone number or family details, to frighten them or expose them to physical harm. Women, minorities and outspoken staff are often targeted most.
2. How it happens
- Campaigns spike after a publication, a court case, a protest or a media appearance.
- Personal details are gathered from public profiles, old posts, photos, public records and leaked data.
- Fake and paid accounts amplify the abuse to make it look widespread.
- Threats can move from online to offline, including people turning up at homes or offices.
3. Indicators
Signs that this incident may be happening:
- A sudden rise in hostile messages, comments or mentions.
- Personal details of staff or their families appearing online.
- Fake accounts impersonating staff or the organisation.
- Strangers contacting family members, or people appearing near homes or the office.
4. Triage questions
Answer these first to understand scope and severity:
- Is anyone at risk of physical harm? Has a home address or family information been published?
- Who is being targeted, and since when?
- Is the abuse coordinated, and is it growing?
- Does it include threats, impersonation or sexualised content?
- Is it linked to a specific publication, event or campaign?
5. Severity guide
Use your plan's severity levels. As a guide for this incident:
| Level | Typical situation |
|---|---|
| Low | Isolated abusive messages with no personal information. |
| Medium | Sustained abuse on one platform, without threats or personal details. |
| High | Coordinated campaign, impersonation, or threats. |
| Critical | Home address, family details or location published, or credible threats of physical harm. |
6. Response steps
Work through these in order. Record every action, with the time and who did it, in your incident log.
- Put physical safety first. Make a safety plan, and consider a safe place to stay if an address is exposed.
- Document everything: screenshots with links, dates, times and account names.
- Report posts and accounts to the platforms.
- Don't engage the attackers in public.
- Share the load: let a colleague monitor and document so the targeted person doesn't have to.
- Offer wellbeing support and time off.
7. Communication
Who to inform, and when:
- The targeted person, first: agree with them what is shared and with whom.
- Incident lead and wellbeing lead, immediately.
- Leadership, and communications lead if a public response is needed.
- Platforms, through their reporting channels.
- A lawyer, and police where it is safe and the person agrees.
8. Evidence to preserve
Keep these before making changes, wherever it's safe to do so:
- Screenshots of every post and message, with dates, times, usernames and links.
- Archived copies of web pages, before they disappear.
- A log of incidents over time, kept by someone other than the target.
- Any offline incidents: calls, visits, letters.
- Platform report numbers and responses.
9. Recovery and review
- Keep watching for new posts for several weeks.
- Consider legal options where it's safe to do so.
- Check in on the person's wellbeing over time, not just once.
- Review what helped and what didn't, and update your support plan.
10. Prevention checklist
- Search staff names regularly to see what personal information is public, and reduce it.
- Tighten privacy settings, and separate personal and work accounts.
- Remove home addresses and family details from public records and websites where possible.
- Agree in advance how the organisation will support anyone who is targeted, including time off and counselling.
- Know how to report abuse on each platform you use.
- Plan before high-profile moments, such as a publication or a protest.